Eddie B
2:21 Thu Oct 6
Re: Brady on rebranding etc
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NS, that was probably the last time you were at Upton Park, I'm guessing?
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Northern Sold
2:15 Thu Oct 6
Re: Brady on rebranding etc
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I was on the pitch at that Everton game... back page of the Daily Mirror... had to explain to me Mum it was a PROTEST and not me getting in MORE TRUBB'...
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overbyyer
2:10 Thu Oct 6
Re: Brady on rebranding etc
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East Ham Bull wrote...
Re: Brady on rebranding etc
She's on a bigger liberty take than the bond scheme ever was.
Yes, and back then people would stand up and take action - in to the centre circle with a corner flag if necessary.
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East Ham Bull
2:08 Thu Oct 6
Re: Brady on rebranding etc
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She's on a bigger liberty take than the bond scheme ever was.
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Stranded
1:37 Thu Oct 6
Re: Brady on rebranding etc
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Private Dancer 4:46
In some ways. But you have to ask yourself the obvious question: If she wasn't getting dragged over the coals, and we were sitting pretty in the top four, would she still be saying it was all down to Slav?
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Lily Hammer
1:22 Thu Oct 6
Re: Brady on rebranding etc
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NS
This is all so fucked. English football is a successful brand around the world because of, what Commentators refer to as the "electric atmosphere" of places like Upton Park, Elland Road, Anfield, St James' Park etc.
I'd like to ask these pricks if they know what makes an electric atmosphere. It was (generally) loads of working class men who, on that one day of the week, got to let off all the pent up steam that builds up at work, and minding your Ps and Qs all week, tolerating nagging bosses, wives and kids.
Now they want us to mind our Ps and Qs whilst sitting down at the match, as if that's what going to football is about.
There will be less of an electric atmosphere and more of a flat battery of a day out.
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Northern Sold
12:11 Thu Oct 6
Re: Brady on rebranding etc
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Football has changed. West Ham has changed.
The problem is a lot of people don't like the change as they don't see it for the better... ITV news done a 10 min article last night ... spoke to a load of blokes in the EH Working Man's club... all I could relate too... they all said they was finding it almost impossible to relate to WHU in it's current guise... and then they spoke to 3 absolute Joey's in the club shop... this is the people that Tits McGee are preaching to and absolute lapping it up... plenty of people have said on social media and that I know that the old supporters that buy a ST and just rock up after a couple of pints and let off steam for 90 mins watching the lads on the pitch is NOT what they want in the ground.... like I said It's a Complete and utter Game Changer
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Willtell
11:51 Thu Oct 6
Re: Brady on rebranding etc
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neilalex 12:17
Branding is a big issue and I can't be arsed to read what our Karren is saying but I do know that rebranding goes much deeper into re-organising the 'sole' of any organisation because I have done it.
How the name, badge and stadium are presented are only a small part of it. It's pointless re-branding a club like WH and having a couple of motor-mouthed porn barons running the show and letting their kids make announcements on social media - doing the exact opposite of Karren's idea of the slick re-branded WH image no doubt.
Re-branding is a management tool to set out an organisation's credo and teching that credo to the staff. If the owners and their kids as well as the stewards and ticket office staff don't play along then it's fucked right from the start.
Shut your self-promoting face Karren and the WH image and 'brand' might improve immensely...
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Russ of the BML
11:15 Thu Oct 6
Re: Brady on rebranding etc
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What I would say also is with regard to Brexit. She needs to pull her head out of her arse because the Brexit vote went way beyond fucking football. In my mind anyone talking about their concerns on Brexit's affect on football needs to fucking take a look at the bigger picture.
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Russ of the BML
11:13 Thu Oct 6
Re: Brady on rebranding etc
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Like it or not football is now a business. Everyone knows that. So when business people talk business talk about a football club why does everyone get the hump?
And also like it or not the things she says are true. For me the area around the ground is sanitised and dull. It's just got not character.
But the point is that we now have a ground that is in an area being developed and has all the prospects for the future. It's an investors dream and has the potential. Yes, it's not Upton Park and Green Street with all the pubs and the buzz. But that is the past. Remember it with pride.
Football has changed. West Ham has changed.
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Private Dancer
4:46 Thu Oct 6
Re: Brady on rebranding etc
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Stranded 6:57 Wed Oct 5
Re: Brady on rebranding etc
I liked this one. Nice bit of attention shifting..
“The most important person in any football club is the manager,” she said.“ They dictate the culture and are responsible for results on the field so everything comes from them or through them really.”
She is right about that though.
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normannomates
3:19 Thu Oct 6
Re: Brady on rebranding etc
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She just needs a decent shag.
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Mike Oxsaw
1:24 Thu Oct 6
Re: Brady on rebranding etc
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It's clearly worked on you already,
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neilalex
12:47 Thu Oct 6
Re: Brady on rebranding etc
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Comma - it goes well beyond raising profile from what I've seen.
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,
12:45 Thu Oct 6
Re: Brady on rebranding etc
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Oh dear, squeaky diddums potty mouth simply cannot accept a different opinion.
Name of team West Ham. No change there then. And to me it's what it has always been. The badge has altered over the years but it is still West Ham.The Baroness is trying to raise our profile not come at people with something radically different, despite what she may say.
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Johnson
12:32 Thu Oct 6
Re: Brady on rebranding etc
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Changing the badge and adding a geographic location for some reason, when the badge is a football club's main physical marketing identify most certainly isn't rebranding is it comma?
Fucking idiot.
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,
12:20 Thu Oct 6
Re: Brady on rebranding etc
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It does not seem like a re branding exercise to me but instead an attempt to put the club on equal terms with the top three London PL clubs.
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neilalex
12:17 Thu Oct 6
Re: Brady on rebranding etc
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I'm not sure whether she realises it or not but the whole 'branding' thing is utterly unrealistic in the context of a football club.
It's a concept rooted most of all in fast moving consumer goods (fmcg) Hence Lucozade, with different advertising and packaging can be turned from a drink that ailing old dears would turn to, to something that athletes would swear by, a 'sports' drink. Cider, a drink for red faced pisstanks, can be reinvented as a suave metro sexy 'Cidre'. You get the idea.
This approach pre supposes a couple of things. Firstly, the product itself is an inanimate object simply there to be packaged in whatever way you choose. It has no inherent properties or values, you can present it any way you want. Using the lucozade example, because it's a good one, you can repostion a drink originally promoted to aid recovery from illness in sick people to the diametrically opposite sports aid drink it morphed into. Secondly, it assumes that the old presentation is inferior to the new one. That's often not the case and marketing initiatives frequently fall flat on their arse, but that's the assumption.
In terms of the latter point this isn't a problem with FMCG because you simply reinvent again. However witn a football club and 99 year leases or whatever it is that's a bit more problematic. You can't go back.
A football club is different, it's not a rebranding exercise any more than you could rebrand the Houses of Parliament or St Pauls. It is what is, you either like it or you don't. Its fans think in a certain way and perceive themselves in a certain way. If they want to be loud and lairy and stand up and get drunk, not let opposition fans take the piss, that's their culture and it can't simply be 'rebranded' to something different.
However, that's what WHU are currently trying to do. When I went to the OS the sense of difference, of corporate manipulation towards a placid and accepting 'customer base' was palpable. It's also absurd.
I suppose I could have saved myself a reasonable amount of time by simply remarking that, when it comes to football, Karen Brady is a know nothing cunt.
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fred flinstone
10:51 Wed Oct 5
Re: Brady on rebranding etc
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She's a classic corporate shitcunt and what she knows about football and its history could be written on the back of a postage stamp
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Northern Sold
10:51 Wed Oct 5
Re: Brady on rebranding etc
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Reply Mike Oxsaw 8:37 Wed Oct 5
Superb post Mike... the people you describe is exactly the type of people they want bombed out of the Hotpoint...
Interesting 5/10 min article on the ITV London news tonight... the anti's in the EH Working mans club were what I know of to be WHU supporters... the plums they spoke to in the stadium store... well... that's the lot Brady and co want in.... it's an absolute game changer
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VanDerElstVenerator
10:47 Wed Oct 5
Re: Brady on rebranding etc
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I like the way she's leveraging synergies to add value to the bottom line. Because that's KEY
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